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Giving Magazine
Louise Blouin: Sculpting Social Impact
by The Editors
An icon of the art world is leveraging culture and creativity against global challenges.

For a woman who has spent tens of millions of dollars of her personal fortune in pursuit of cultural development, Louise Blouin has generated some surprisingly negative press. Criticisms range from those who gently mock the Miss World-esque vision statements emanating from the French-Canadian to more serious accusations of unpaid debts and financial mismanagement at her media empire.

For the former at least, one can point to the peculiarly English (the Louise Blouin Foundation is based in West London) trait of finding unabashed, highly ambitious philanthropy hard to deal with. Add the vagueness that cultural philanthropic ventures can often carry and the alleged string of celebrity lovers (supposedly including Britain’s own Prince Andrew), and you can see why the British press have so enjoyed themselves with Mrs. Blouin. However, as publisher of more than 90 art titles per year, including the magazines Art + Auction, Modern Painters, and Culture + Travel, and as founder of the hugely influential, her place as a bastion of cultural influence has long been secure.

Blouin launched her $30 million eponymous foundation in 2005 with the vague intention of “supporting cultural development across the globe, disseminating culture beyond borders and generating new knowledge about creativity.” While some of its global aspirations may have been quietly scaled back, the Foundation’s London base has become one of the largest non-government, not-for-profit cultural spaces in the world.

Nearly a decade later, the Louise Blouin Foundation (LBF) has given space to a wide range of artists around the world while also hosting think tanks, workshops, debates, and summits on all manner of zeitgeists. Her annual Creative Leadership Summit in New York brings the challenge of using culture and creativity as catalysts for positive social change to the very highest table (past awardees at the grand event have included Bill Clinton and King Abdullah of Jordan) and LBF has boasted a 46-member advisory board including artist Damien Hirst, actor Jeremy Irons, and photographer Mario Testino.

Born and raised in Montreal, Blouin’s love affair with fine art started thanks to a volunteer posting at the city’s Museum of Fine Arts. Years later, Blouin even referenced her affinity for the arts in a split from her second husband and long-time business partner, John MacBain. The pair’s company, Trader Classified Media, was valued at almost $1 billion in the late 1990s. But, since 2000, Blouin has concentrated her resources on sharing the cultural message, both through her business, Louise Blouin Media, and through her foundation.

A Blouin quote on the LBF website neatly encapsulates both her philosophy and the reasons why some find it a little difficult not to ridicule her approach: “Verse three of Genesis: Let there be light. Yes, let. And then let us see it, learn from it, take it in and start to shine.”

Whatever you might think of such a statement, there is no denying the role that organisations like LBF can play. On its opening, Saumarez Smith, the British cultural historian, offered that the LBF could one day become as important as the Guggenheim Museum.

The LBF may not have scaled those heights (Blouin might well say “yet”) but given its proprietor there seems little doubt that its impact will continue to grow. “I don’t do this for power. I have everything I want in my life. I do this to make a difference,” Blouin said recently, with customary icy determination.

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