Did you know that nearly 1 billion mobile users daily get their news from Facebook’s newsfeed, including 111.8 million adults in the USA alone?

Giving Magazine is going where the people are: on their smart phones via Facebook’s mobile newsfeed and Instant Articles

This is why, in part, we joined Facebook (FB) Instant Articles, alongside a host of other vetted publishers, including BBC News, National Geographic, Spiegel Online, The Washington Post, Tech Crunch, The Guardian and The New York Times.

The other reason is that we could publish an unlimited number of stories, which meant, in association with our own in-house journalists, we could offer our global network of philanthropic thought leaders the opportunity to join us and get their stories streamed across the world under the Giving Magazine brand.

FB Instant Articles is an exciting innovation that delivers publisher’s stories instantly, in full, in its mobile newsfeed. So, when scrolling its feed you see a lightning bolt in the upper right hand corner of a publisher’s branded story (as seen circled in red in the image below), just tap it and the full story is there. Complete.

A sample Instant Article in the Facebook news feed.

*Audience Data

* 44% (or 111.8 million) of U.S. Adults Get News Via Facebook News Feed

* A majority of U.S. adults - 62% - get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49 percent of U.S. adults reported seeing news on social media. (Pew Research Center)

* 64% of those who get news on social media usually do so from just one social network, usually Facebook. (Data cited from SocialTimes)

* Proportionally, Facebook, which has 222 million monthly active users across the U.S. and Canada (1.6 billion worldwide), is the No. 1 go-to source for news among social media sites. According to the study, 66 percent of Facebook’s U.S. audience gets its news from the site. It’s an interesting and timely stat, considering Facebook’s recent Trending Topics controversy. (Mashable)

* Facebook Stats

  • 1.09 billion daily active users on average for March 2016
  • 989 million mobile daily active users on average for March 2016
  • 1.65 billion monthly active users as of March 31, 2016
  • 1.51 billion mobile monthly active users as of March 31, 2016